Write and launch a sequence

1. In Cold email, create a sequence and pick who gets it (a lead list or a niche).
2. Start from a proven template (six offers, each written for your kind of business, sent on days 0, 3, 7 and 14), let the AI write one to our cold email playbook, or write your own. The preview shows every email filled in for a real lead on your list, and hints under each email flag one that runs long, a link in the first email, or words that read as spam. Placeholders like {{first_name}}, {{business}} and {{first_line}} fill in per lead; {{first_line}} is the AI-written line, or else an honest observation from that lead's own signals (no online booking, closed weekends), or nothing.
3. Pick the inboxes, the daily cap, the hours to send, weekdays only, and stop on reply.
4. Check every email has your postal address and an unsubscribe line, then launch.

What it costs. 2 credits per lead, shown before you launch: every email in the sequence to them, and reading and sorting their replies. It's charged at launch for leads new to the sequence only, so launching again with the same leads is free. When address checks are on (Cold email → Settings lists them under Built in), each address is checked before its first email; one that fails is never emailed, goes on your do-not-email list, and its credits come back.

When nobody is left to email, the sequence shows Finished and you get an alert with its numbers.

Keep it short and honest: one clear reason you're writing and one simple ask. No fake "Re:" subjects and no made-up results. An AI-written first line is 1 credit per lead.