How do I win back old leads that asked but never booked?
By the Fullday team. Published
To win back old leads, pull everyone who asked about your service in the last year but never booked, remove anyone who said no or asked you to stop, and send one short, personal text with a reason to come back now and a way to book. Follow up once, then stop. These people already know you, so they cost nothing to reach.
Why are old leads worth contacting?
Someone who asked once had a real need. Many didn't book because the timing was wrong, they got busy, or nobody followed up. Reaching them again costs a text, while finding a brand new customer costs ad spend. A local business usually has more of these people than it thinks.
How do you run a win-back?
Start small with the most recent leads, check the replies, then widen it. These steps work whether the leads came from calls, forms or ads.
- Export every lead from the last twelve months who never booked, from your inbox, forms and call logs.
- Remove anyone who already said no, asked you to stop, or became a customer elsewhere in your records.
- Write one short text that uses their first name, mentions what they asked about, and gives a reason to book now.
- Include a link to book or invite a reply, and answer every reply within minutes during business hours.
- Send one follow-up a few days later to people who didn't reply, then stop and leave them alone.
What rules apply to texting old leads?
Only text people who gave you their number and agreed to hear from you, honor every stop request at once, and send from a registered business number. Rules differ by state and country, so check yours. If in doubt, email instead of texting.
How does Fullday wake up old leads?
Fullday shows how many people asked and never booked, writes the message, and sends it from your business number, then answers the replies and books them. It respects stop requests automatically. You approve the message before it goes out, and texting starts once your number is registered with the carriers.
What Fullday sets up for this
- Follow-up agent. Texts every lead who hasn't booked, on days 1, 3, 7 and 14, until they book or say no.
- Text agent. Answers texts, Instagram and Facebook messages and website chat in seconds.
- CRM. Every call, text, email and ad lead in one list, from new to won.
- Calendar booking. Books appointments into Google Calendar or Calendly while the customer is on the line, and texts the confirmation.
Plans start at $497 a month with a 7-day free trial, no contract.
A screen from the demo business. The people and numbers are sample data.
Related questions
How old is too old for a lead to contact again?
Leads from the last twelve months are usually worth a message. Older ones can work for services people need every few years, like roofing or HVAC, but expect fewer replies and more wrong numbers.
What should a win-back text to an old lead say?
Say who you are, mention what they asked about, give one reason to book now, and make replying easy. Two or three sentences is enough. Long messages read like ads.
How often should I run a win-back campaign for old leads?
A local business can run a win-back every quarter for new leads that went quiet. Contacting the same person more than a couple of times a year starts to feel like spam.
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