What should a missed-call text-back message say?
By the Fullday team · Published
A local business's missed-call text-back should say who you are, that you missed their call, and ask one simple question or offer a booking link, plus how to reach a person and how to opt out. Keep it to two or three short sentences, send it only to the number that called, and send it right away.
What are the steps to a good text-back?
Keep it short, personal and easy to answer. The caller should know who you are and what to do next before they finish reading the text.
- Write two or three short sentences that name your business, say you missed the call and ask one question.
- Offer one next step: reply here, pick a time from your booking link, or call a number a person answers.
- End with opt-out wording, such as Reply STOP to opt out, and honor every STOP.
- Send it only to the number that called, right after the missed call, and never to a list.
- Register your number for business texting, called A2P 10DLC, before you count on texts being delivered.
- Read the replies daily and call back anyone who asks for a call.
What do good text-back messages look like?
Here are three starting points. Swap the brackets for your details, then read each one aloud, and if it doesn't sound like you, rewrite it until it does.
- Hi, this is [your business]. Sorry we missed your call. What can we help you with? Reply STOP to opt out.
- Thanks for calling [your business]. We're with a customer. Pick a time here: [booking link], or reply and we'll call you back. Reply STOP to opt out.
- [Your business] here, sorry we missed you. Is this about [your main service]? Reply here, or call [number] to reach a person. Reply STOP to opt out.
Is a text-back as good as answering the call?
No. A text-back is second best, and it helps to be honest about that. The caller wanted to talk to someone now, and a person with a burst pipe or a toothache may not wait for a reply. Answer every call you can, and let the text catch the ones that slip through.
How does Fullday handle a missed call?
Fullday answers the call first, so the text is the backup, not the plan. The voice agent picks up day and night and books into Google Calendar or Outlook. When a call is missed or a caller hangs up, the follow-up agent texts them in your voice until they book or say no.
It only texts people who reached out, stops for anyone who replies STOP and hands anyone who asks for a person to you. A new number needs texting registration before texts deliver reliably; calls work right away.
What Fullday sets up for this
- Follow-up agent. Texts every lead who hasn't booked, on days 1, 3, 7 and 14, until they book or say no.
- Voice agent. Answers your phone day and night, books the visit and puts urgent calls through to you.
- Text agent. Answers texts, Instagram and Facebook messages and website chat in seconds.
Plans start at $297 a month with a 7-day free trial, no contract.


A screen from the demo business. The people and numbers are sample data.
Related questions
How fast should a missed-call text go out?
Right away, while the caller is still deciding who to call next. A text that arrives an hour later competes with whoever picked up in the meantime, so automate it.
Should a text-back include a booking link?
It can, if your booking page shows real open times and works well on a phone. If you'd rather qualify the job first, ask one question and book them once they reply.
Why aren't my text-backs being delivered?
Check your texting registration first. US carriers require A2P 10DLC registration before texts from a new number deliver reliably, and it usually takes a few days, sometimes two to three weeks. If you're registered and texts still fail, ask your texting provider why.
Every call answered. Every lead followed up.
Fullday answers calls, texts and DMs, books into your calendar and follows up every lead. Try it free for 7 days.