Fullday vs running your own ads: which is right for you?
By the Fullday team. Published
Run your own ads if you enjoy it, have the time and already know what works. Hire an agency if you want a person setting strategy across many channels. Fullday Growth fits an owner who wants Facebook and Instagram ads made and run in their own account, judged on bookings, with the leads answered as they come in.
How do the three options compare?
They differ in who does the work, what you pay on top of ad spend and what happens after someone responds. In every case the ad spend itself ends up with Meta or Google, so compare the fee and the time, not the spend.
| Doing it yourself | Hiring an agency | Fullday Growth | |
|---|---|---|---|
| Who makes the ads | You | Their team | AI, from your website; you pick which run |
| What you pay | Ad spend only | A monthly retainer plus ad spend | $1,497 a month plus ad spend |
| Whose ad account | Yours | Ask: some use their own | Yours, billed to your card |
| Your time | Making, checking and changing ads | Calls and reports | Approving ads and bigger changes |
| Channels | Whatever you learn | Can go well beyond Meta and Google | Facebook and Instagram |
| Who answers the leads | You | You, unless they offer it | Its front desk and follow-up agents |
When is running your own ads the better choice?
When you enjoy it and have the hours. If you already know which offer books jobs in your area, or your budget is so small that any fee would eat a big part of it, doing it yourself puts every dollar into the ads. Meta and Google give you the tools for free; the cost is your time.
When is an agency the better choice?
When you want a person thinking about your marketing, not only running ads. A good agency can plan across channels Fullday doesn't touch, like mailers, radio, TV or sponsorships, and you get someone to call. Before you sign, check whose name the ad account is in and how they'll judge success.
How does Fullday Growth run your ads?
Fullday Growth makes Facebook and Instagram ads from your website; you tick the ones you like, set a daily budget and press Post. It runs them in your own Meta ad account, judges them on cost per booking, moves budget to the ads that book and makes fresh ones every week. The same plan answers the calls and messages the ads bring.
You set the guardrails: the biggest budget change at once and a monthly limit it asks before passing. Its limits: no strategist, no channels beyond Facebook and Instagram, and no promised results.
What Fullday sets up for this
- Ads agent. Makes and runs your Facebook and Instagram ads in your own ad account, on the Growth and Pro plans.
- Ad studio. Image and video ads in your brand, on the Growth and Pro plans.
- Follow-up agent. Texts every lead who hasn't booked, on days 1, 3, 7 and 14, until they book or say no.
- CRM. Every call, text, email and ad lead in one list, from new to won.
Plans start at $497 a month with a 7-day free trial, no contract. Ads and the search agent are on Growth, $1,497 a month.
A screen from the demo business. The people and numbers are sample data.
Related questions
Can I switch from an agency to running ads myself?
Yes. If the ad account is in your name, its history comes with you. If the agency ran your ads in its own account, you may be starting fresh, so ask for access to your account before you give notice.
Does Fullday replace a marketing agency?
For Facebook and Instagram ads and answering the leads they bring, it can. For strategy across many channels, brand work or a person in your corner, an agency does things Fullday doesn't.
Do I need to know how to run ads to use Fullday?
No. It writes the ads from your website, and you approve what runs, set the daily budget and a monthly limit. Knowing your own numbers helps: what a booking is worth and how many your team can handle.
Every call answered. Every lead followed up.
Fullday answers calls, texts and chats, books into your calendar and follows up every lead. Try it free for 7 days.