What should I look for in a white-label AI platform for my agency?
By the Fullday team · Published
Look for a white-label AI platform that puts your brand on everything clients see, runs every service you sell from one place, makes each client's cost clear, and sets up a new client in minutes. Check that it answers calls in a natural voice, books into real calendars, follows the rules on texting and lets clients leave with their data.
What does white label really mean here?
White label means your clients see your agency, not the software. Their dashboard, their website, their reports and any emails they get carry your logo, colors and domain. You set their price and bill them, and the platform stays in the background. Check the client login page and the reports, not just the dashboard.
Which features matter most?
Judge a platform by how well it delivers the services you actually sell to local businesses, not by how long its list of features is on the pricing page.
- A natural-sounding AI voice that answers, books and hands urgent calls to the owner
- Texts and website chat answered from the same knowledge as the phone
- Websites that book, on each client's own domain
- Follow-up and review requests that run without you
- Clear costs per client, so you know your margin before you quote
What are the warning signs?
Be careful with platforms where every service is a separate tool you connect yourself, where costs per client are hard to work out, or where texting doesn't handle opt-outs. Ask what happens to your clients if your account ends: good platforms keep their service running for a while and let clients move with their data.
How does Fullday work as a white-label platform?
Fullday puts your logo, colors and domain on client dashboards, websites and reports, and lets you set what each client pays. The voice and text agents, websites, follow-up, reviews, ads and the search agent all run from one setup per client, and you can connect Claude or ChatGPT to work your agency in plain words.
What Fullday sets up for this
- Your own brand. Every client sees your logo, colors and domain on their dashboard, website and reports. You set what they pay.
- Voice agent. Answers your phone day and night, books the visit and puts urgent calls through to you.
- Website. A website that books, built for you on your own domain.
- Claude and ChatGPT connection. Connect Claude, ChatGPT or Cursor, and your AI reads your clients, prospects and replies and works the pipeline with you.
Agency plans start at $149 a month with one client included, then from $109 a month per client. You set what your clients pay.
A screen from the demo agency. The people and numbers are sample data.
Related questions
Can clients tell which platform I use?
On a true white-label setup they see your brand on their dashboard, site and reports. Some details, like the phone carrier or a domain record, may still show the provider to someone who looks closely.
Can I use my own domain for client logins?
On Fullday, Agency Plus and Agency Pro let you use your own domain for the client portal, their websites and booking pages. The starting plan uses a page on our address with your brand.
What happens to my clients if I stop using the platform?
Ask every platform this before you sign. On Fullday, clients' service keeps running for a period, and you get time to move them, hand them over or sell your client book.
Every call answered. Every lead followed up.
Fullday answers calls, texts and DMs, books into your calendar and follows up every lead. Try it free for 7 days.