How much should an AI agency charge local businesses?
By the Fullday team · Published
Price an AI agency's services from what one new customer is worth to the business, not from your costs. Work out what each client costs you on your platform, set three monthly packages well above that, and make sure the smallest one pays for itself if the AI books the owner one extra customer a month.
Where should the price come from?
Start with the owner's numbers. Ask what one new customer is worth and how many calls they think go unanswered each week. If one extra booked customer a month covers your fee several times over, the price is easy to say yes to, and the conversation stays on their results instead of your costs.
What does each client cost me?
Your cost per client is the platform fee for that client plus the usage they run, like call minutes and texts past what's included. Know this number before you quote anyone. Your margin is what the client pays you minus that cost, and it should leave room for your time on setup and reports.
How should I structure the packages?
Three tiers make the choice easy for the owner and lift your average sale, because many owners pick the middle one when they can see what each tier adds.
- Starter: the AI receptionist for calls and texts, booking into their calendar
- Growth: everything in Starter plus follow-up, a website that books and review requests
- Full service: everything plus ads and showing up on Google and ChatGPT
- All three: live within two days, month to month, with a monthly report
What does Fullday cost an agency?
On Fullday, agency plans are $149, $349 and $799 a month, with more clients included on the bigger plans and each client past that from $109 a month. Usage past a client's included minutes and texts comes from AI credits. You set what your clients pay, so your margin is yours to decide.
What Fullday sets up for this
- Your own brand. Every client sees your logo, colors and domain on their dashboard, website and reports. You set what they pay.
- Voice agent. Answers your phone day and night, books the visit and puts urgent calls through to you.
- Website. A website that books, built for you on your own domain.
- Ads agent. Makes and runs your Facebook, Instagram and Google ads in your own ad account, on the Growth and Pro plans.
Agency plans start at $149 a month with one client included, then from $109 a month per client. You set what your clients pay.
A screen from the demo agency. The people and numbers are sample data.
Related questions
Should I charge a setup fee?
A setup fee can cover your onboarding time, but it adds a reason to say no. Many agencies start without one and charge the first month upfront instead, then add a setup fee once demand is steady.
Should I charge less than other agencies to win clients?
Compete on the demo and on speed, not on price. A lower price attracts owners who cancel quickly. Show their own business answered by AI and get them live in two days.
Should AI agency clients sign contracts?
Month to month is easier to sell and keeps you honest about results. If you offer a discount for paying a year upfront, put the terms in writing and make cancelling simple.
Every call answered. Every lead followed up.
Fullday answers calls, texts and DMs, books into your calendar and follows up every lead. Try it free for 7 days.